Typically, there are a lot of players involved when creating a video. This means you’ll need to keep a few points in mind in order to craft a high-performing video.

Let’s look at some of the basic questions you’ll need to answer:

  • Who’s your target audience?
  • What’s the goal?
  • Where’s the video going to live?
  • What’s the budget?
  • What are the creative requirements?

Answering these questions will help you create a highly effective video advertising plan that can transform your business.